ETHAN PLACE

Rhetoric In Action

Ethan Place is a versatile business-to-business copy writer and editor with a quarter century of experience crafting marketing, public relations, investor, and instructional messages for a broad spectrum of clients.

As principal of Rhetoric In Action and an associate working with a variety of communications groups, he has collaborated successfully with some of the most prominent players in the computer industry.

Rhetoric In Action is based in California's Silicon Valley and serves clients worldwide.


Rhetoric In Action is. . .

Communication that drives home the message—and opens a conversation.
Copy that speaks clearly and directly to a well-targeted audience.
Advocacy that commands attention and motivates action.
Language that gives the organization a human voice.
Thinking that sharpens focus and adds value.

Portfolio
Brochures, annual reports, data sheets, web content, direct mail, product catalogs, corporate branding, newsletters, advertisements, backgrounders, sales briefs, articles, customer success stories, presentations, video scripts, sales training, interviews, technical white papers, press releases, signage, tag lines, invitations, song lyrics.

Clients
Adobe Systems, Aperto Networks, Ask Jeeves, C-Cube Microsystems, Cisco Systems, Compaq Computer, Cray, Hitachi, Luminous Networks, Mirror Image, Novell, Packeteer, Palm, ROLM, Sun Microsystems, Symantec, 3Com, Xerox & others.

Capabilities Sheet
RIAcapabilities.doc
RIAcapabilities.pdf

Writing Samples for Download


Contact Information for Ethan Place
E-mail: rhetorix@earthlink.net
Phone: 650-233-8200